Business Marketing

This pathway prepares students to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities.

What types of jobs can my student learn about and prepare for?*

Some of the jobs include:

  • Promotions Manager
  • Art/Graphics Director
  • Copywriter
  • Media Buyer/Planner
  • Public Relations Manager

What is the salary outlook?*

Salaries vary depending on the job title, but approximate sample career salaries include:

  • Promotions Manager—$132,620/year
  • Public Relations Manager—$114,800/year
  • Copywriter—$62,170/year

*Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Tuesday, July 22, 2019.